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Our Story

With over 50 years of tradition in dairy production, Covalact de Țară is one of the most powerful Romanian brands today. Covalact de Țară has stood out both through the “too good, too countryside like” taste of its products and through its bold, authentic style of communication.

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Our Story

The story of Covalact de Țară began in 1969 with the founding of a state-owned dairy factory in Covasna, named the “Milk Collection and Industrialization Enterprise.” Covalact was a small, local factory that produced simple dairy products with an authentic taste.

About the Brand

Known and recognized as the brand that’s “too good, too countryside like” („Prea bun, prea ca la țară”), Covalact de Țară has positioned itself from the very beginning in both the minds and hearts of consumers as an authentic Romanian brand, offering products that preserve the traditional countryside taste and recipes.

Covalact de Țară Ads which are Too Good

Covalact de Țară commercials have won consumers’ hearts with their authenticity and humor, as well as through the presence of Coana Chiva, the beloved character who guarantees the quality and genuine countryside taste of the products.

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Aurelia
I only use your products. They’re the best—they have the true taste of childhood!
Lenuța
All Covalact de Țară products are full of flavor and of exceptional quality.
Nicoleta
I love these Covalact de Țară cheese curds 😍, what a great product idea!!! ❤
Onorica
I'm in Italy, and what I miss the most is the authentic country taste of dairy products.
Gabriela
My whole family happily enjoys Covalact de Țară dairy products.
Daniel
Covalact dairy products have remained the best—authentic taste, unchanged.
Mari
I use Covalact dairy when I cook because it gives that delicious country flavor to any dish. Just like grandma used to make. Highly recommend! 😋
Paulina
All of them are super tasty, but the 'sana' and 'kefir' are my favorites—my husband and I fight over them.
Andrada
Taste is subjective, but for me, these are the most authentic dairy products—nothing else on the market compares.
Anișoara
When I was pregnant, I craved cheese curds with sour cream every day. Now, my daughter is 7 and she keeps asking for them too.