With over 50 years of tradition in dairy production, Covalact de Țară is one of the most powerful Romanian brands today. Covalact de Țară has stood out both through the “too good, too countryside like” taste of its products and through its bold, authentic style of communication.
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The story of Covalact de Țară began in 1969 with the founding of a state-owned dairy factory in Covasna, named the “Milk Collection and Industrialization Enterprise.” Covalact was a small, local factory that produced simple dairy products with an authentic taste.
Known and recognized as the brand that’s “too good, too countryside like” („Prea bun, prea ca la țară”), Covalact de Țară has positioned itself from the very beginning in both the minds and hearts of consumers as an authentic Romanian brand, offering products that preserve the traditional countryside taste and recipes.
Covalact de Țară commercials have won consumers’ hearts with their authenticity and humor, as well as through the presence of Coana Chiva, the beloved character who guarantees the quality and genuine countryside taste of the products.
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